‘Where Memories Are Made’ is GSC’s latest brand video, showcasing the shared experiences that continue to shape the cinema-going journey.
From first dates, to nostalgic moments with grandparents to time spent with friends and loved ones, ‘Where Memories Are Made’ reflects how cinema remains a place where meaningful memories are created together and reminds us of the joy of being present with one another.
This video reinforces GSC as a shared space where presence, emotion, and communal viewing bring people together, reliving the magic of cinema.
As entertainment habits continue to evolve, ‘Where Memories are Made’ highlights how these shared moments continue to resonate beyond the big screens and across generations
From 1 January 2026, GSC’s new brand video will screen ahead of every movie across all GSC locations nationwide. To further celebrate the launch, GSC will unveil an interactive digital contest inspired by the iconic movie references featured in the brand video.
Moviegoers can participate by identifying the films for a chance to win up to a year’s supply of GSC movie tickets, live from 1 January 2026 at gsc.com.my/memories. This refreshed brand video reinforces GSC as a place where shared experiences come to life.
Stay tuned to GSC’s social media platforms to find out more!
Explore the campaign: https://www.gsc.com.my/memories/
