From now until 20th March 2022, The Food Merchant® presents ‘All About Italian Taste’ campaign for shoppers to experience the best of Italian products. With over 400 Italian products ranging from premium groceries, fresh cooking ingredients, snacks, confectioneries, imported beverages, choices of wine, authentic Italian fresh cooked food and more, The Food Merchant® aims to showcase the best of Italian taste.

The launch was officiated by His Excellency Massimo Rustico, Ambassador of Italy in Malaysia, alongside Mr. Ivan Tan, Managing Director of The Food Merchant® and Mr. Kok Kian Kee, Chief Merchandising Officer, The Food Purveyor. This Italian Fair at The Food Merchant® will be able to bring Italy to the doorsteps of customers by offering quality food products and Italian gastronomical experience by educating consumers through the campaign area, live cooking demonstration and wine tasting.

Aside from connecting consumers to high-quality products, The Food Merchant® continues to redefine the standards of what a modern-day grocer is. Shoppers can enjoy a live cooking demonstration and participate in a special wine tasting session at Vineyard this Saturday, 12 March.

Since its opening, The Food Merchant® has featured products from more than ten countries such as Australia, New Zealand, Japan, South Korea, Egypt, Italy, Portugal, South Africa, Peru, the Middle East, and the United States and is committed to continually elevated grocery shopping experiences with more exciting campaigns to come.

The Food Merchant® opens daily and offers shoppers promotions on various delicious selections of local and global cuisines. For more information, please visit

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