Secret Recipe, Malaysia’s leading and largest homegrown lifestyle café chain, marks its silver anniversary with a celebration at its outlet in CITTA Mall, one of Petaling Jaya’s bustling hubs for food and entertainment.

Present to officiate the momentous occasion were Patrick Sim, Business Development Director; Evelyn Lee, Head of Marketing; Rodzi Ahmad, Head of Operation, as well as the brand’s newly appointed ambassador, Malaysian sweetheart Mira Filzah.

“Today marks an important chapter in our ongoing story at Secret Recipe. Since its inception back in 1997, we have grown along the years to become a household name, now with more than 440 outlets in Malaysia, Singapore, Indonesia, Thailand, Brunei, Maldives and Bangladesh. We continue to strive in maintaining our legacy in creating a great dining experience at affordable prices for our customers. We look forward to achieving more milestones together in the future,” said Sim.

A household name herself, Mira is thrilled to be joining the Secret Recipe family as its newest ambassador. With over 7.3 million followers on her social media platforms, the well-loved actress, host, model, and entrepreneur is looking forward to celebrating and creating more memorable moments together with the brand.

“I am honoured for the opportunity to be chosen as Secret Recipe’s new brand ambassador. Secret Recipe has been a part of many unforgettable occasions in my life, and I am excited to have it be a part of many more memories to come,” said Mira.

“Mira and Secret Recipe go a long way back as she has a lot of fond memories growing up with the brand — from having celebratory cakes to sharing a meal at the café with her family and friends. We are excited to welcome Mira to the Secret Recipe family,” said Lee.

Just as how Mira and the nation’s memories of birthdays and celebrations have been made special with Secret Recipe throughout the years, the joyous event was commemorated with a cake cutting ceremony featuring the brand’s famous “The Red Velvet Cake”.

As part of its 25th anniversary promotions, Secret Recipe is giving away prizes worth RM2,500,000 in the Grand Lucky Draw to participants who join the Secret Recipe Spin & Win contest. Open to all registered Secret Recipe Rewards members with a minimum spend of RM30, participants are guaranteed to win a prize with each spin and will stand a chance to win attractive prizes offered in the Grand Lucky Draw, which includes the grand prize of a Proton X50, Samsung Galaxy S22+, a Sharp 60” Android UHD TV and many more attractive prizes.

The contest period is from September 1 to October 31, 2022 and the grand prize winner will be announced in November 2022. For full terms and conditions, please visit .

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