FUIYOH! It’s UNCLE ROGER (FIUR) is thrilled to announce the opening of its second and third Malaysian outlets at MyTOWN Shopping Centre and IPC Shopping Centre, bringing its signature wok hei flavours to more food enthusiasts across the Klang Valley.
The official opening at MyTOWN Shopping Centre was held on December 15th, 2024, with Uncle Roger himself officiating the ceremony. The IPC Shopping Centre outlet will begin operations with a soft launch on December 16th, followed by a grand opening celebration with Uncle Roger on December 21st.
New Price Structure & Menu Enhancements
In conjunction with these expansions, FIUR is introducing a new customer-friendly pricing structure.
A FIUR spokesperson commented on the pricing revision: “After considering feedback from the public, we want to make FIUR more accessible to everyone. We’ve implemented these reduced prices while maintaining our signature tasty wok hei flavours. Additionally, we’ve increased our rice portions since our initial opening. We value our customers’ constructive feedback and have worked to accommodate their requests while staying true to our brand promise.”
Menu Innovation & Convenience
The restaurant is expanding its menu with exciting new additions including Gourmet Chicken Sausages, Deep Fried Prawns, and upcoming festive specials which will be announced on social media. There will also be new takeaway options for customer convenience.
Future Expansion Plans
FIUR’s growth trajectory continues with several new locations in development including Central i-City outlet opening in January 2025.
Other upcoming outlets are also planned for Johor Bahru and Penang.
The long-term vision is to establish nationwide presence and beyond with countries like India, Philippines, Indonesia and Singapore on the list.
Community Engagement
FIUR has partnered with Autism Cafe Project (ACP) in a meaningful collaboration, offering their cookies for sale at FIUR outlets. All proceeds from this initiative will support ACP’s catering business and future group home development.
