Kata Group Resorts, a longstanding leader in beachfront hospitality in Southeast Asia with more than 45 years of experience, proudly announces the rebranding of Beyond Khaolak Resort to ananea Beyond Khaolak — the first ananea-branded property in Thailand and the brand’s flagship hotel in Southeast Asia. This transition marks a new chapter for the Andaman beachfront retreat, reflecting a contemporary travel sensibility shaped by the philosophy of “Slow Glamour”, a way of living that celebrates simplicity, mindfulness, and meaningful connection with nature, oneself, and the people around.
Previously known as one of the flagship resorts under the Beyond Hotels & Resorts brand, Beyond
Khaolak Resort has consistently earned recognition for its award-winning hospitality. The rebrand to
ananea Beyond Khaolak is the result of a strategic collaboration with ananea, a European lifestyle hotel
brand designed for new-generation travelers seeking balance, inspiration, and purposeful experiences.
ananea is part of DERTOUR Hotels & Resorts, under DER Touristik Group, one of Europe’s largest and
most reputable travel and hospitality corporations, which also includes brands such as Sentido, Calimera,
Aldiana, and Playitas. This launch marks the very first ananea property in Thailand, and importantly, the
flagship property for the brand in Southeast Asia.
“This is a significant milestone for our group.”, Mr. Pramookpisitt Achariyachai, Chairman of Kata
Group Resorts, stated. “The transition to ananea Beyond Khaolak is not merely a change in name, but a
redefinition of beachfront leisure experiences in Khaolak for the modern traveler who seeks moments that
are meaningful and inspiring. Our partnership with ananea under DERTOUR Hotels & Resorts brings
together our 45 years of Thai hospitality expertise with contemporary European lifestyle design. As the
first ananea resort in Thailand and the flagship in Southeast Asia, ananea Beyond Khaolak will establish
a new benchmark for lifestyle-oriented coastal retreats. We are ready to welcome guests to this renewed
sanctuary and create remarkable memories together,” he said.
The name “ananea” originates from the Greek word “ananeosis”, meaning “renewal”. This philosophy is
reflected in the resort’s atmosphere and design, which combine minimalist Mediterranean influences and
contemporary European styling with the inviting warmth and natural authenticity of Thailand’s coastline.
The resort’s way of life, defined as “Slow Glamour”, introduces a form of Barefoot Luxury where comfort,
calm, and effortless elegance naturally coexist.
Located on the tranquil shores of Pak Weep Beach, ananea Beyond Khaolak is just 80 minutes from
Phuket International Airport. The resort features an all-villa concept with 177 spacious villas, ranging from
Garden Villas to the expansive Two-Bedroom Pool Villa. Each villa is thoughtfully crafted with natural
materials and warm, earthy tones to create a soothing environment rooted in the design philosophy of
“less is more”. The lush landscapes and ocean surroundings further enhance the sense of privacy, space,
and deep relaxation.
The resort follows an Adult-Centric design philosophy, focusing on the comfort and needs of adult guests
while still welcoming travelers of all ages. Facilities include the Kanda Spa, a fully equipped fitness
center, and expansive outdoor swimming pools. Curated wellness programming encourages rejuvenation
of both body and mind, with experiences that highlight gentle movement, mindfulness, and the enjoyment of unhurried leisure — known as Slow Entertainment.
Guests can also indulge in a range of dining experiences showcasing premium ingredients and fresh local
produce. Motown On Fire offers refined steak and grill selections, while At Beach Bar and Restaurant
provides a relaxed beachfront dining ambiance. @Beyond Café serves coffee and casual bites in a
warm, welcoming setting ideal for lingering and connecting.
The resort’s vision extends beyond hospitality to embrace sustainability and community stewardship,
guided by the belief that “Beyond a Good Place Is a Better Planet.” Operations and guest experiences are
shaped by environmental and social responsibility, reflecting a commitment to balance luxury with mindful care for both nature and local communities.
Mr. Sassitt “John” Thavornvongwongse, Assistant Vice President, Kata Group Resorts and
Beyond Hotels & Resorts explained: “At ananea Beyond Khaolak, staying with us is a journey of
restoration for both body and spirit. We embrace a Slow Glamour lifestyle, where guests can connect
naturally with those who share the same appreciation for simple, beautiful living. Every shared space,
curated activity, and refined touchpoint reflects this mindset. Here, guests will discover a true expression
of Barefoot Luxury simplicity elevated with intention.
“Our sustainability vision is deeply integrated into our operations and aligns with the United Nations
Sustainable Development Goals 2030. We prioritize responsible resource consumption, conservation of
Khaolak’s precious marine and coastal ecosystems, and sustainable local economic growth. Our goal is
not only to meet global certification benchmarks, but to embed these principles seamlessly into daily
practice in a meaningful, lasting, and measurable way.”
For more information, please visit: www.ananeabeyondkhaolak.com
