MOCCONA successfully concluded an extraordinary week of fashion and coffee at the recent Kuala Lumpur Fashion Week 2025 (KLFW25), marking its fourth consecutive year as Official Coffee Sponsor. Held at Esplanade KLCC Park, the premium coffee brand captivated audiences with its debut dual designer collaboration, exclusive lifestyle exhibition, and signature coffee experiences.
This year’s partnership elevated MOCCONA’s presence beyond traditional sponsorship, creating a compelling fusion of premium coffee culture and Malaysian fashion artistry while celebrating authentic self-expression through the brand’s core theme: “Love The World You’ve Created”.
MOCCONA’s inaugural designer collaboration featured two distinctive voices in Malaysian fashion: Ezzati Amira and Joshua Fitton (Atelier Fitton). Both collections interpreted the brand’s theme of self-love, intentionality, and everyday indulgence through contrasting yet complementary design languages.
Ezzati Amira’s collection celebrated fluid femininity with flowing silhouettes, rich jewel tones, and tactile fabrics that embodied empowered grace and contemporary glamour. Meanwhile, Atelier Fitton presented a sophisticated fusion of sharp tailoring and fluid drapes, featuring structured blazers, deconstructed suiting, and architectural silhouettes in a monochrome palette accented with metallic details and textural layering.
“KLFW has become a signature partnership for MOCCONA because it connects us directly with Malaysia’s most creative and discerning consumers,” said Fiona Tan, General Manager, JDE Malaysia, MOCCONA brand owner.
“Over the past three years, we’ve witnessed how fashion week audiences truly value quality and creativity – values that define MOCCONA. Our collaboration with Ezzati and Joshua presented MOCCONA through a fresh, creative lens, celebrating self-expression and the personal milestones that shaped who we are today,”.
Extending the celebration beyond the runway, MOCCONA presented A Creative’s Choice Exhibition at Suria KLCC throughout the whole week. The visual showcase featured striking photography of inspiring personalities including Nazifi Nasri and Nina Khalil, inviting the public to explore stories of identity and style that echo the brand’s message of embracing one’s personal journey with confidence, passion and a great cup of coffee.
The collaboration introduced a special edition co-branded MOCCONA x KLFW25 Cloud Bag, designed to embody the effortless blend of fashion and functionality. The co-branded accessory was available as a complimentary gift with purchase of MOCCONA products above RM45 while stocks lasted.
Throughout the week, the MOCCONA Coffee Bar offered guests an elevated sensory experience featuring handcrafted mocktails and signature brews from the brand’s most- loved varieties: Number 5 (Classic Medium Roast), Number 8 (Classic Dark Roast), and Number 10 (Espresso Style). The diverse flavour profiles – from bold and intense to smoothand full-bodied – catered to every fashion mood and personality.
KLFW25 reinforced MOCCONA’s position as more than a coffee brand, demonstrating its
commitment to celebrating creativity, quality, and the art of intentional living in partnership
with Malaysia’s vibrant fashion community.
For more information about MOCCONA and its partnership with KLFW25, visit:
Website: www.moccona.my
Facebook: https://www.facebook.com/MocconaMalaysia
Instagram: https://www.instagram.com/mocconamalaysia/
