The Fall/Winter 2023 Eyewear Campaign that follows-up with the slogan: ‘Bosses Aren’t Born. They’re Made.’ to communicate that grit, pain, and lessons learned are all milestones that make a BOSS.
This Fall/Winter season campaign showcase globally familiar faces of changemakers Maluma, Lee Minho, Gigi Hadid, Matteo Berrettini and Alical Schmidt, offering a more intimate angle on their individual stories.
Each intimate video features emotive background music in the form of Tupac Shakur’s iconic song ‘Changes,’ which samples the original Bruce Hornsby and the Range single, ‘The Way It Is,’ creating a synergy that pulls at the heartstrings while conjuring a universal sense of belonging.
MEN COLLECTION
The man eyewear Fall/Winter collection includes the “STYLE & EXPRESSION” line made of bold, LIGHTWEIGHT eyewear styles, DESIGNED WITH THE PLANET IN MIND and crafted in ACETATE RENEWTM, an eco-friendly material, with lenses made with bio-based nylon or premium plastic containing recycled materials. These new sunglasses and optical are embellished with the signature metal detail featuring the iconic BOSS stripes.
This line introduces new metal sunglasses and optical frames with THIN, LIGHTWEIGHT FRAMES personalized WITH BOSS’S signature striped metal detail.
The “ACTIVE & DYNAMIC” Line features sunglasses with a sporty aesthetic, crafted in BIO- injected resin, accented with contrast-color details in BIO rubber for maximum comfort and grip. A special color-way is dedicated to Italian tennis champion Matteo Berrettini.
