Award-winning Malaysian-born, luxury perfume brand OLFAC3 Perfumes is proud to introduce their latest perfume travel set called Wanderlust.
OLFAC3 Perfume was founded 8 years ago, and has since established itself among perfume lovers in Malaysia and in neighbouring Bali, Indonesia.
The Wanderlust Travel Set is their first perfume set designed for Malaysians who love to travel, international audiences, and visitors to Malaysia looking for something unique and representative of what Malaysia can offer. It boasts a set of 6 of their most popular and unique perfumes in convenient 7.5ml travel and gift sizes. The box is elegantly designed using reusable metal.
“The box would make a perfect gift for perfume lovers worldwide. This will be our first product to be offered in travel retail by 2025, where visitors to Malaysia can bring a piece of Malaysia home with them and wherever they go,” said Aien Mokhtar, the Founder and Chief Perfumer of OLFAC3 Perfumes.
OLFAC3 Perfumes offers original perfumes created from scratch, using high-quality ingredients sourced internationally. They are uniquely inspired by Aien’s Malaysian heritage and her personal experiences, especially from her worldwide adventures since she was young, as she accompanied her mother during her travels and international postings with the Malaysian Embassy.
“My creations are not driven by trends but instead are inspired by my experiences, memories and my inclination towards non-mainstream scents that are unique and outstanding. The perfumes feature ingredients representing the region and places that inspire me. My creations also tend to feature more Asian-inspired ingredients due to my Malaysian heritage as compared to other international brands. Each perfume has its own unique story, imagined, captured and distilled into a standalone sensorial experience,” added Aien in detail.
According to Aien, most Malaysian perfume brands are currently not led by a perfumer creating exclusive original creations, with some offering mass-produced perfumes inspired by popular international ones featuring lower-cost ingredients, which allows the perfumes to be sold at lower prices.
“In terms of quality, OLFAC3 Perfumes are equivalent to premium international perfumes. The difference lies in the inspiration for each perfume, the ingredients used, the composition and the style, as well as the feeling that each unique creation evokes. This is similar to how paintings by painters from different countries, circumstances and heritage showcase a unique style and appeal. The quality of OLFAC3 Perfumes is also much higher than international ‘masstige’ (mass prestige) brands in the market. Masstige brands tend to focus more on packaging, branding, advertising and celebrity endorsements than the quality of ingredients used and the fragrance inside the bottle,” said Aien confidently.
OLFAC3 Perfumes offers original premium perfumes that are uniquely inspired and created with high-quality ingredients.
The launch is the first step of the next phase of OLFAC3 Perfumes’ journey.
“We will be expanding our retail presence further via retail partners which are currently Mano Plus in Kuala Lumpur and in Penang, Tsutaya Bookstore in Bukit Jalil, Nala Designs in Kuala Lumpur, and TroubleMakers District in Petaling Jaya. Perfume lovers can also discover our full collection, including the KemBali Collection which is only available in Bali, at the OLFAC3 Perfumes Le Laboratoire (The Lab) in GMBB, Kuala Lumpur. We will be venturing into more outlets in Kuala Lumpur and in Johor Baru by the end of 2024, with new perfumes and products to be launched for Malaysian customers. We will extend our retail presence in major cities in Malaysia so more Malaysians can discover and try our perfumes, and we will be releasing at least two new creations every year. We will also be launching a new range of Ambiance and Linen products for the home and personal spaces by the end of this year, and currently, we are already scenting the room and spaces in ELSE with our exclusive creation for ELSE,” Aien ended on a positive note.
Their new travel set and perfumes will be available in duty-free shops in Malaysian airports by early 2025. They will also expand their presence in Bali further this year and continue their growth to the Middle East and Europe in 2025 and 2026.
Throughout July 2024, each OLFAC3 Perfumes Wanderlust Travel Box of 6 X 7.5ml Original Premium Eau De Parfum can be purchased online at the special launch price of RM290 (retail price thereafter is RM350) with free shipping anywhere in Malaysia.
For every RM200 spent online, customers will also get a free Limited Edition 50ml Khatulistiwa or Madagascar Ambiance & Linen spray of their choice.
Customers will also get the OLFAC3 Perfumes Wanderlust Travel Box for free when they join the OLFAC3 Perfumes Golden Circle during this period.
With this membership members will get welcome gifts, the highest discounts (15% off on all products on top of promotions), exceptional privileges including first access to new and unreleased perfume creations, access to the Private Collection and the KemBali Collection (only available in Bali), as well as invitations to private perfumery events, and the chance to create your own bespoke perfume with Aien Mokhtar, Founder and Chief Perfumer of OLFAC3 Perfumes.
Malaysians can purchase these perfumes online at www.olfac3.com with free shipping for purchases above RM200, at retail partner stores listed at www.olfac3.com/find-us, and at the OLFAC3 Perfumes Le Laboratoire in GMBB, Kuala Lumpur.
