Buttonscarves Malaysia’s first-ever brand ambassador, Elfira Loy, becomes the face of The Parisian Series, a highly anticipated collaboration between Indonesia-grown brand Buttonscarves and Netflix’s hit TV series, Emily in Paris, which returns for its third season this December.
Inspired by the beauty of the city of lights, Paris, where dreams, love, and magic are made, The Parisian Series is set to take avid followers of Buttonscarves, or BS Ladies, on a Parisian journey with its range of scarves, bags, and accessories.
“What a dream it has been to be working on this international collaboration with Netflix! Since its first debut, Emily in Paris has not only been the talk of the town but has also had a great impact on the fashion industry.”
“Emily’s bold fashion sense has definitely inspired us to go above and beyond with this collection, which is exactly what we did. From soft pastels to bright hues, we made sure that there’s something for everyone, and having Buttonscarves Malaysia’s brand ambassador and a good friend of mine, Elfira, be the face of this campaign to cater to our beloved Malaysian BS Ladies community just fits like the final piece of a puzzle,” Buttonscarves founder, Linda Anggrea says.
Much like the hit TV series itself, The Parisian Series is brought to life at the very heart of Paris with Elfira visiting a few iconic locations from Emily in Paris, namely the Place de l’Estrapade, which houses the main character, Emily’s apartment, and Cafe Terra Nera; the Place de Valois, which houses Emily’s office; Savoir; the Jardin du Palais Royal; and many more.
“I never would have imagined that I could be in this position to be the face of such an exciting collaboration, let alone for Netflix’s Emily in Paris! “I enjoyed and loved following Emily’s journey of starting a new life in Paris, and her bubbly personality and never-dying spirit just resonate with me so well, and I had the time of my life bringing Emily in Paris and Buttonscarves: The Parisian Series to life!” explains Elfira.
The collection features 15 colours of scarves that range from small to XL and retail between RM135 to RM155; the Emily Package Petite Brooch, which retails at RM150; the Emily Brooch, which retails at RM200; and the Emily Alma Flap Bag in small and medium, which retail for RM585 and RM655, respectively.
Fans can view and shop The Parisian Series at Buttonscarves Malaysia’s official stores located in Avenue K, Setia City Mall, and 1 Utama Shopping Centre starting December 24th, 2022.