Enrich, the award-winning travel and lifestyle loyalty programme of Malaysia Airlines, celebrated its members in a special members-exclusive event held at Bicester Village, UK – the ultimate destination for luxury shopping, which features over 150 boutiques comprising fashion and lifestyle brands. The event took place at the invite-only space The Apartment where members were introduced to the latest collection by renowned British designer Paul Smith. 

The event also featured a special appearance by Olympic Gold medalist Joe Choong MBE, a modern pentathlete who will represent Great Britain at the 2024 Paris Olympics. Mr. Choong shared his training tips, fashion preferences, and style influences. Members who attended the event enjoyed 3X Bonus Enrich Points during their shopping spree at the village. This offer is also available for all Enrich members until 5 November 2023. 

The collaboration with Bicester Village and Paul Smith is part of Enrich’s strategy to enhance its presence and benefits in the UK market through a myriad of rewarding travel and lifestyle experiences. Malaysia Airlines currently operates twice-daily flights between London and Kuala Lumpur on its Airbus A350 aircraft, providing travellers the convenience to connect seamlessly onboard Malaysian Hospitality.  

Phillip See, Chief Executive Officer of Loyalty & Travel Services from Malaysia Aviation Group (MAG), said, “We are delighted to partner with Bicester Village and the iconic designer Paul Smith to offer our valued members a memorable and rewarding experience. This event showcases our commitment to enriching the lives of our members through a variety of travel and lifestyle offerings that suit all their needs, while also gaining access to our global partners and reaping in exclusive members-only rewards. We extend a warm invitation to our local members and those traveling to the UK to explore Bicester Village while enjoying our exclusive 3X bonus offer.” 

Members can claim their Enrich Points by presenting their shopping receipts and membership card at the Guest Concierge located at either the Bicester Village train station or next to Zwilling in the Village,  on the day of their visit. 

Whilst visiting Bicester Village, members can also explore nearby attractions in Oxford and The Cotswolds using Enrich Xperience, where they can earn Points for activities booked through the site. Enrich Points earned during shopping and all activities can be used to redeem flights, seat upgrades, hotel stays, and more. 

To start earning and redeeming Enrich Points, sign up to become an Enrich member today at enrich.malaysiaairlines.com and take advantage of the exclusive members-only offerings, lifestyle rewards, and priority service. To stay updated on the latest updates from Malaysia Airlines or take advantage of the airline’s great offerings, visit the Malaysia Airlines official website or download the Malaysia Airlines app.  

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