Enrich, the travel and lifestyle loyalty programme of Malaysia Airlines, has just joined forces with TGI Fridays, the world’s first casual bar and grill, to unveil an exciting partnership as it enhances lifestyle privileges for its esteemed members. Enrich Blue, Silver, Gold and Platinum members can now enjoy redeeming up to 10 TGI Fridays e-vouchers per month, granting them up to 50% off on discounts and other daily promotions which are applicable at all TGI Fridays outlets in Malaysia.
The partnership was formalised at a launch event held on 30 January 2024 at TGI Fridays, The Curve, heralding the beginning of a collaboration to elevate the reward experience for its members.
Enrich members can indulge in an array of enticing offerings which includes:
Philip See, Chief Executive Officer (CEO) of Loyalty & Travel Services at Malaysia Aviation Group (MAG) said, “We are thrilled to announce this strategic collaboration with TGI Fridays, a pivotal step in our ongoing efforts to transform Enrich into a comprehensive travel and lifestyle programme. This initiative is designed to provide our esteemed members with a diverse array of benefits extending beyond air travel, and we encourage them to seize this opportunity to relish these tantalising offerings, while also enjoying a multitude of both air and non-air perks tailored to cater to their every need and preference.”
“We’re excited to embark on this tasty journey with Enrich. At TGI Fridays, we believe in creating moments of celebration, and this partnership aligns perfectly with our commitment to delivering a unique and enjoyable dining experience. Together, we look forward to offering Enrich members the distinctive ‘Fridays Feeling’ – a celebration of the joy found in everyday moments.” said Lee Yew Jin, CEO of Craveat International.
Download the Malaysian Airlines’ app to get the latest promotions on privilege discounts, earning and redeeming Enrich Points, conveniently at your fingertips anytime and anywhere! Not an Enrich member yet? Sign up today on the Enrich website to get a welcome rewards of 500 Enrich Points upon first flight activity with Malaysia Airline of Firefly plus exclusive privilege discounts from our lifestyle partners.
