KARL LAGERFELD is now open in Kuala Lumpur and located at the Pavilion Kuala Lumpur — one of the city’s largest and most prestigious shopping centers — the store showcases the full breadth of KARL LAGERFELD’s collection for women including ready-to-wear, bags, small leather goods and footwear.
According to Pier Paolo Righi, CEO of KARL LAGERFELD. “Malaysian consumers are continuously engaging with our brand, online and in stores across Asia. We are thrilled to now bring the complete KARL LAGERFELD experience to Kuala Lumpur, and we look forward to sharing the spirit of our brand with consumers in the Malaysian market.”
The store’s interior features the brand’s retail concept which has an inviting, light and sophisticated feel. Inspired by Karl Lagerfeld’s office and home, the décor includes luxurious marble, chrome and brass accents paired with framed sketches of his work. Statement carpets mimic those which he designed; one has a red border around its edges, which resembles that which he placed on every sketch as a trademark finish. Bespoke red velvet chairs and panelled wooden floors are further inspired by antique furnishings and traditional French architecture found at the KARL LAGERFELD maison.
The store’s opening will be celebrated in the coming months with exclusive events for influencers, VIPs and friends of the brand. Consumers are invited to join in the conversation on social media using #KARLLAGERFELD.
