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Travelodge Kini Jenama Hotel Antarabangsa Tunggal di Ipoh

Travelodge Hotels Asia (TLA), iaitu salah satu syarikat hotel kelas pertengahan yang berkembang paling pesat di Asia, terus melebarkan sayap di Malaysia dengan melancarkan hotel keempatnya, Travelodge Ipoh. Hotel ini yang dahulunya dikenali sebagai Heritage Hotel Ipoh dibuka hari ini susulan penjenamaan semula dan kerja pembaharuan.

Ipoh yang merupakan bandar keempat terbesar di Malaysia semakin mendapat tempat dalam hati pelancong domestik dan antarabangsa dalam beberapa tahun kebelakangan ini sebagai destinasi pelancongan, disebabkan pelbagai faktor termasuk warisan kolonial dan budaya yang kaya, pelbagai tarikan semula jadi dalam Ipoh dan kawasan di sekitarnya, serta akses mudah melalui lapangan terbang antarabangsa tersendiri. Malah, industri pelancongan bandar ini dijangka akan terus meningkat seiring usaha pentadbiran Perak melancarkan pelbagai inisiatif di bawah kempen ‘Tahun Melawat Malaysia 2020’.

“Kami teruja menyambut tahun 2020 dengan pembukaan hotel Travelodge keempat di Malaysia. Perkembangan kami ke Ipoh didorong keyakinan terhadap prospek pertumbuhan Ipoh, yang dijangka akan menjadi antara destinasi utama di Malaysia dalam beberapa tahun bakal datang,” kata Pengarah Urusan Travelodge Hotels Asia, Encik Marcus Aw. “Sejajar usaha agresif kerajaan untuk merangsang pelancongan Malaysia dan menarik 30 juta pengunjung antarabangsa, kami yakin wujudnya ruang pertumbuhan sangat besar khususnya untuk jenama hotel kelas pertengahan global yang dapat memenuhi keperluan pelancong yang mementingkan harga murah. Kami berbesar hati untuk memperkenalkan jenama Travelogue kepada bandar-bandar lain seperti Kota Kinabalu, Melaka, Johor Bahru, Kuching dan membina portfolio kami selari dengan sasaran kami untuk membuka 15 hotel di Malaysia menjelang tahun 2025.”

Travelodge Ipoh terletak berhampiran zon perniagaan dan beberapa tarikan pelancongan terkenal di Ipoh, misalnya Concubine Lane, Mural Art Lane, Tokong Perak Tong, Kellie’s Castle dan Gua Tempurung. Ia menawarkan 268 bilik yang telah diperbaharui dalam lima kategori, iaitu Superior, Deluxe, Premier, Family Deluxe dan Family Suite, bagi memenuhi keperluan pengunjung yang datang baik untuk tujuan perniagaan mahupun percutian.

Selain itu, hotel ini menawarkan 2 bilik mesyuarat, 3 dewan tari-menari, serta sebuah dewan tari-menari besar, sekaligus menjadikannya lokasi ideal untuk mesyuarat, insentif, persidangan, dan pameran (MICE). Pelbagai fasiliti lain ditawarkan termasuk WiFi berkelajuan tinggi, TV satelit, laundromat layan diri, gimnasium, kawasan permainan kanak-kanak, serta The Lodge yang berfungsi sebagai ruang komunal multi fungsi dan ruang makan, untuk memberikan pengalaman Travelodge Ipoh yang menjanjikan keselesaan, kemudahan dan ketersambungan.

Mengukuhkan kehadiran dalam pasaran Malaysia

Menerusi pembukaan hotel keempatnya dalam tempoh kurang daripada 18 bulan, TLA menegaskan komitmen dan keyakinannya terhadap pasaran hotel di Malaysia. Pembukaan Travelodge Bukit Bintang pada tahun 2018 telah diikuti dengan pembukaan tiga lagi hotel masing-masing di Kuala Lumpur, Pulau Pinang dan Ipoh, iaitu Travelodge City Centre, Travelodge Georgetown dan Travelodge Ipoh terbaharu.

“Kami amat positif dengan prospek jangka panjang kami dalam pasaran ini. Berbekalkan empat hotel dengan infrastruktur yang kukuh, termasuk sebuah pasukan tempatan berkaliber yang dibimbing oleh pemimpin-pemimpin yang berpengalaman dalam industri serta sokongan bakat muda yang dinamik – kami berada di landasan kukuh untuk mempercepat dan memacu aspirasi pertumbuhan kami di seluruh Malaysia,” tambah Encik Aw.

Travelodge Hotels Asia adalah antara syarikat hotel kelas pertengahan antarabangsa yang berkembang paling pesat di Asia. Ia telah membuka 13 hotel di sembilan bandar, termasuk Bangkok, Batam, Hong Kong, Kuala Lumpur, Pattaya, Pulau Pinang, Singapura, Seoul dan Ipoh dalam tempoh kurang daripada tiga tahun. Syarikat ini bukan sahaja berazam membuka 50 hotel menjelang tahun 2025, tetapi juga menguasai segmen perkhidmatan kelas pertengahan yang terpilih di ibu-ibu negeri serta destinasi-destinasi utama di rantau Asia.

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English version :

TRAVELODGE DEBUTS IPOH’S ONLY INTERNATIONAL BRANDED HOTEL

Travelodge Hotels Asia (TLA), one of the fastest growing midscale hotel companies in Asia, ramps up its expansion in Malaysia with the debut of its fourth hotel, Travelodge Ipoh. The hotel opens today following a successful rebranding and refurbishment of the former Heritage Hotel Ipoh.

The fourth largest city in the country, Ipoh has been gaining steady recognition as a tourism destination in recent years. A confluence of factors – including the city’s deep-rooted colonial and cultural heritage, the abundance of natural attractions in and around Ipoh, as well as convenient tourist access enabled by its own international airport – has increased Ipoh’s allure and popularity with domestic and international travallers alike. The city’s tourism is expected to get a further boost as the Perak administration starts rolling out various initiatives under the ‘Visit Malaysia Year 2020’ campaign.

“We are thrilled to kick off 2020 with the opening of our fourth Travelodge hotel in Malaysia. Our entry into Ipoh is fuelled by our confidence in the city’s growth prospects to become one of the country’s top destinations in the coming years,” said Mr. Marcus Aw, Managing Director, Travelodge Hotels Asia. “With Malaysia on a huge tourism drive and an ambitious target of attracting 30 million international visitors, we believe there is far more headroom for growth, especially for global midscale hotel brands that cater to value conscious travellers. We are keen to introduce the Travelodge brand to other cities such as Kota Kinabalu, Malacca, Johor Bahru and Kuching – just to name a few – and build our portfolio as we work towards 15 hotels in Malaysia by 2025.”

Travelodge Ipoh is situated close to the city’s business district and famous tourist attractions such as Concubine Lane, Mural Art Lane, Perak Tong Cave Temple, Kellie’s Castle and Gua Tempurung. It offers 268 newly refurbished rooms in five categories – Superior, Deluxe, Premier, Family Deluxe and Family Suite – catering to both business and leisure guests.

Additionally, the hotel offers 2 meeting rooms, 3 ballrooms and a grand ballroom, making it as an ideal venue for meetings, incentives, conferencing and exhibition (MICE). Other amenities include high speed WIFI, satellite TV, self-service laundromat, a gym, a kids’ play area and The Lodge, a multi-functional communal and dining space, to complete the Travelodge Ipoh experience, which promises comfort, convenience and connectivity.

Ramping up market presence in Malaysia

With the opening of its fourth property in under 18 months, TLA is affirming its commitment to and confidence in the Malaysian hotel market. Travelodge Bukit Bintang opened in 2018, and three subsequent properties have quickly followed in Kuala Lumpur, Penang and Ipoh – namely Travelodge City Centre, Travelodge Georgetown and now Travelodge Ipoh.

“We are very excited about our long-term prospects in this market. With four hotels and a strong infrastructure already in place – including a capable local team, led by industry veterans and supported by dynamic young talent – we have a great platform to accelerate our footprint and advance our growth ambitions across Malaysia,” Mr. Aw added.

Travelodge Hotels Asia is one of the fastest growing international midscale hotel companies in Asia, with 13 hotels opened in under three years across nine cities, including Bangkok, Batam, Hong Kong, Kuala Lumpur, Pattaya, Penang, Singapore, Seoul and Ipoh. The company aims to grow to 50 hotels by 2025, capturing the midscale select service segment in capital cities and key destinations in Asia.

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