This year, ibis, the world’s best known economy hotel brand, celebrates its 50th anniversary. ibis was established in 1974 on three core promises: affordability, innovation and quality. Democratising travel and…
WorldHotels™ Celebrates 50th Anniversary with Brand Refresh
WorldHotels Collection premiers refreshed branding including new logos and updated vision and mission statements. The brand refresh comes at an exciting time in the company’s history as the soft brand…