The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment, is set to open its first lyf-branded co-living property in Kuala Lumpur. The property branded lyf Raja Chulan Kuala Lumpur is set to soft open May 19, 2023. The 12-storey property houses 104 units and is located along Jalan Raja Chulan. lyf (pronounced life) is a hospitality concept that creates dynamic co-living spaces for digital nomads, technopreneurs, creatives, and self-starters.
For next-generation travellers who are constantly looking for ways to break patterns, lyf Raja Chulan Kuala Lumpur offers innovative co-living solutions. resides within the Golden Triangle, the capital city’s commercial, shopping and entertainment hub. Situated along Jalan Raja Chulan, the co-living property enjoys easy access to other parts of the city given its proximity to transportation nodes such as the Masjid Jamek LRT Station. Coworking spaces and tourist attractions such as Bukit Bintang, Petaling Street and Central Market are also a stone’s throw away. lyf Raja Chulan Kuala Lumpur is also close to scenic parks, renowned galleries and trendy restaurants, and famous city attractions. lyf Raja Chulan Kuala Lumpur offers a range of fun, spacious, and functional apartments ideal for independent creatives and next-generation travellers. Whether you’re staying for an extended time or a few days, our spaces come packed with comfy beds, modern amenities, ensuite bathrooms, and complimentary high-speed Wi-Fi. There’s always room for you here whether you’re travelling solo or with a group!
It’s all about forging new connections and being a part of a wonderful community at lyf Raja Chulan Kuala Lumpur! Our co-living spaces enable you to create unique interactions, whether you’re simply grabbing a snack at our shared kitchen or picking up your wash at the launderette. Guests also have a chance to mingle and connect with each other at a range of in-house events.
In conjunction with its Soft Opening, Lyf Raja Chulan, unveils a brand-new series of curated themed packages for its co-living brand, lyf, as the group continues to ride on the momentum of global travel recovery. The first-of-its-kind, #lyfgoeslocal Worldwide Experiences is a multi-city campaign that will be launched across key cities in Australia, Thailand, Japan, Malaysia, and Singapore. From kombucha-making wellness workshop in Bangkok, ultimate kimono-styling session in Fukuoka, to an epicurean journey through the cultural spots in Kuala Lumpur, #lyfgoeslocal will build on lyf’s unique brand proposition of authenticity and connected experiences. Guests will be plugged into the community, with the opportunity to immerse themselves in the local culture via specially organized experiential programs and events.
A unique lodging provider in a class of its own, lyf aims to redefine the co-living experience, enabling guests to live their freedom curiously and creatively in a dynamic environment. As part of the #lyfgoeslocal campaign, guests can look forward to exciting social programmes and events that will spark the exchange of ideas and foster new connections. Over the period of its Soft Opening, lyf Raja Chulan will introduce authentically local stay experiences for guests, by incorporating design, culture, attractions, and partnerships from their local neighbourhoods right into lyf.
Mr Mondi Mecja, Ascott Malaysia’s Country General Manager, said: “In a post-pandemic world where the intersection between work and play has burgeoned, remote working and the digital nomad lifestyle have seen a surge in popularity. With a growing demand for co-living spaces where guests value the people they meet and the connections they build, we see an enormous opportunity to ride on trends in the travel and lodging space. Lyf Raja Chulan is designed for precisely that, bringing a unique, hybrid lodging solution that combines the best of hotels, co-living spaces and serviced apartments, to next-generation travellers, technopreneurs, creatives and self-starters.”
The soon-to-open lyf Raja Chulan Kuala Lumpur, Malaysia – will each focus on a signature core brand pillar: art, wellness, fashion, food, and technology.
Food has a unique way of bringing people together, enabling individuals to connect, learn about new cultures, and celebrate with one another as they partake in this shared lyf experience. As a food paradise and one of the world’s premier culinary hotspots, lyf Raja Chulan Kuala Lumpur will spotlight the rich heritage and culture of Malaysian food. lyf will partner with local comedy production company WEARELOL.ASIA, as the comedy kings and queens of Malaysia bring guests on a dedicated epicurean journey through the cultural spots in Kuala Lumpur.
True to its core focus on building a community that shares, lyf will also run a social media campaign in addition to the local activations across the selected properties. Guests will be encouraged to share pictures, videos, and insights of their favorite haunts around lyf neighborhoods, with the hashtag #lyfgoeslocal to grow a greater pool of local insights, accessible by all guests. Ascott Star Rewards (ASR) members will stand a chance to win up to two million ASR points, with two winners selected each month.
For more information, please visit www.discoverasr.com/offers/lyf-worldwide-experiences.
