In conjunction with Breast Cancer Awareness Month, Renaissance Kuala Lumpur Hotel & Convention Centre launches The Pink Hour, a month-long initiative dedicated to raising awareness and supporting individuals and families affected by breast cancer, in partnership with the National Cancer Society Malaysia (NCSM). Commemorating this purpose, the hotel’s signature outlet, R Bar, debuts The Pink Hour Afternoon Tea Set with a meaningful purpose where a portion of the proceeds will contribute towards supporting the ongoing efforts of NCSM.
The Pink Hour campaign unveiled its significance ahead of the Breast Cancer Awareness Month at R Bar, where the afternoon was graced by the presence of media friends and campaign partners alongside the hotel leaders and Ambassadors. Officiating the launch was Mandy Thoo, Deputy Director of Community Engagement and HELPP, NCSM as well as Martin Ehlers, Multi-Property General Manager of Renaissance Kuala Lumpur Hotel & Convention Centre and Four Points by Sheraton Kuala Lumpur, City Centre. Fellow industry leaders like Dr. Ng Char Hong, Consultant Breast & Breast Reconstructive Surgeon at Picasso Hospital were also in attendance for educational sharing sessions on raising awareness for early detection and regular breast health screenings. Adding a personal perspective to the event, Janagi K. Guruswamy, a breast cancer survivor was the named Guest of Honour who valiantly made an appearance to speak of her inspiring journey of resilience and recovery, further resonating with the campaign’s intention of increasing awareness, support, and timely intervention.
“At Renaissance, we celebrate the neighbourhood and the communities around us. With the National Cancer Society Malaysia being merely steps away from the hotel, this collaborative campaign is especially meaningful. We hope to create greater awareness through The Pink Hour campaign, while supporting a cause that touches many lives. We believe with the unveiling of The Pink Hour Afternoon Tea Set at R Bar, the offering comes with a purpose where our guests can benefit from enjoying the experience while contributing towards breast cancer awareness and patient care,” shared Martin Ehlers, Multi-Property General Manager of Renaissance Kuala Lumpur and Four Points KLCC.
Professor Dr. Murallitharan Munisamy, Managing Director of National Cancer Society Malaysia (NCSM) elaborated, “Raising
awareness about breast cancer and encouraging early screening requires collective effort. This partnership with Renaissance Kuala
Lumpur strengthens that shared commitment and advances the cause even further. We warmly welcome this collaboration and thank Renaissance Kuala Lumpur for its support, which will help make a meaningful difference to the women who will benefit from the proceeds.”
A heartwarming atmosphere filled up the afternoon as guests in attendance were treated to a fun word activity to heighten the mood, followed by an exclusive preview of The Pink Hour Afternoon Tea Set served in abundance for delicate tasting. The curated teatime special features a selection of handcrafted sweet and savoury delicacies inspired by the symbolic pink ribbon movement. Designed to encourage everyone to gather, connect, and support a meaningful cause, the event also welcomed guests to a professional breast examination clinic, providing tutorials and learnings on breast health awareness.
In support of the community-focused partnership, 10% of proceeds from every Pink Hour Afternoon Tea Set sold at R Bar will be
channelled to the National Cancer Society Malaysia (NCSM). Additionally, Marriott Bonvoy members will also be entitled to a MYR 30 subsidy voucher for a mammogram screening at NCSM, encouraging more women to prioritise regular breast health checks and early detection during the Breast Cancer Awareness Month and beyond. Priced at MYR 178 nett per set, The Pink Hour Afternoon Tea Set will be available daily from 12 PM – 5 PM throughout October 2026. For reservations and more, visit rbarkl.com or contact +6012 2665 987 (WhatsApp Message) / rklcc.dining@renaissancehotels.com.
