In celebration of National Day, Malaysia Day, and its 28th anniversary, Secret Recipe has launched an exciting collaboration with local character brand, Bichi Mao.
Running from 15 August to 15 November 2025, this limited-time event brings together cakes and cats in a paw-sitively delightful way for fans across Malaysia.
Selected Secret Recipe outlets nationwide will be transformed with Bichi Mao-themed décor, including cake counter stickers, floor standees, and window decals to create a fun and whimsical atmosphere for all ages.
Customers can enjoy exclusive surprises, themed menus, and special collectibles during their visits.
The collaboration includes limited-edition cake boxes featuring Bichi Mao designs for whole cakes, slice cakes, and platinum cakes, perfect for gifting or collecting.
A refreshed kids’ menu adds to the fun with themed trays, serviettes, toppers, and even a paper crown to make mealtimes more magical.
Dessert lovers can indulge in a new Bichi Mao-themed Panna Cotta, available at selected outlets for RM16. Cute and camera-ready, it’s a treat that’s both tasty and Instagram-worthy.
As part of the campaign, Secret Recipe is rewarding its customers with free Bichi Mao merchandise. Every main course order comes with a free sticker sheet, while SR Rewards members also get a collectible monthly sticker pack.
Customers who spend RM40 or more can redeem special items such as postcards, car stickers, and keychains, rotated monthly. Additionally, any whole cake purchase will come with a free fridge magnet.
Fans can also purchase exclusive “Cat-in-a-Cake” plush keychains, Mao-Cadamia, Choco-Mao, and Mao-Velvie, priced at RM50 each or RM28 with any two sliced cakes.
A new design launches monthly, so collectors will want to act fast. Other items for sale include enamel pins (RM18) and cake topper sets (RM8).
“This collaboration celebrates not just our cakes but also our Malaysian roots,” said CEO of Secret Recipe, Patrick Sim.
Bichi Mao’s founder, Olive Yong added, “It’s a dream come true to team up with a brand we grew up loving.”
Whether you’re a fan of cakes, cats, or Malaysian creativity, the Secret Recipe x Bichi Mao campaign promises joyful experiences and sweet memories for everyone.
For more info, visit www.secretrecipe.com.my
