M Social Resort Penang celebrated its debut in Malaysia with a grand launch, fusing local heritage with contemporary flair.
As the first M Social property to open in Malaysia, the event signifies a key milestone for the lifestyle-driven hotel brand and marks a new chapter for Malaysia’s hospitality scene.
The launch unfolded with a lively lion dance performance and firecrackers,followed by a ribbon-cutting ceremony led by esteemed Guests of Honour, His Excellency Tun Dato’ Seri Utama Haji Ramli bin Ngah Talib, Yang di-Pertua Negeri of the State of Penang and The Honourable Toh Puan Raja Dato’ Seri Utama Noora Ashikin binti Raja Abdullah. Other notable guests in attendance included Yang Berbahagia Dato’ Yeoh Soon Hin, Deputy Chairman, Tourism Malaysia.
A digital signing ceremony was held in the resort’s Grand Ballroom, reaffirming the brand’s commitment to tech-forward innovation and community integration. The launch wrapped up with a soulful performance by multi-talented Chelsia Ng.
That evening,the resort transformed into a stylish evening soirée featuring signature cocktails and curated canapés. Guests were treated to a night of entertainment that included a live performance by Elvira Arul, an LED violin show, and an electrifying set by DJ Nikki, igniting the night with rhythm and energy.
A Global Brand Finds a New Home in Penang
Part of Millennium Hotels and Resorts’ growing portfolio, M Social is a lifestyle brand known for its eclectic charm and immersive design. Located in Singapore, Paris, New York, Phuket, Suzhou and Auckland, M Social Resort Penang is the seventh M Social globally and the third in Southeast Asia.
“M Social was created to reimagine hospitality for a new generation of travellers-those who seek connection, inspiration, and a sense of place,” said Mr. Kwek Leng Beng, Executive Chairman of Millennium Hotels and Resorts. “My vision as to build a brand that is bold, expressive, and constantly evolving. In Malaysia, M Social Resort Penang brings this vision to life not only through its vibrant design and creative energy, but also by embracing the country’s rich culinary heritage. At Beast & Butterflies, the flavours are inspired by my own fondness for Penang’s diverse food scene especially the distinctive and colourful Peranakan cuisine, creating experiences that truly reflect the spirit of this culturally dynamic destination.”
“With M Social Resort Penang, we are not only expanding ourfootprint in Southeast Asia -we are pushing the boundaries of what modern hospitality can be,” said Mr. Kwek Eik Sheng, Executive Director of Millennium Hotels and Resorts. “This property reflects our ambition to lead in digital innovation, sustainable design and lifestyle driven travel, and is our blueprint for the next generation of hotels – smart, social and deeply rooted in place.”
Set Between the Hills and the Sea
Nestled in the lively coastal enclave of Tanjung Bungah,M Social Resort Penang offers a serene escape and is just minutes from George Town, Gurney Drive, and Penang’s iconic street art and culinary hotspots.
The resort features 318 rooms and suites across two wings:
The Sunset Bay Wing offers panoramic sea views and vibrant interiors. The Azure Wing is ideal for families and groups with beachfront-facing rooms.
Each room is thoughtfully designed to reflect Penang’s rich Peranakan heritage – from intricate geometric patterns to a lively palette of rose pink, sea green, and sky blue inspired by the island’s flora and coast.
Modern amenities include a 55-inch smart TV, high-speed Wi-Fi, and Malaysia’s first in-room Al voice assistant for effortless control. Guests can also enjoy a 24-hour gym, outdoor pool, and a Grand Ballroom ideal for special events and celebrations.
“M Social Resort Penang is a bold new chapter for the brand,”added Mr. Saurabh Prakash, Interim Chief Operating Officer & Chief Commercial Officer, Millennium Hotels and Resorts.
“This opening is more than just a launch-it’s a promise to deliver inspiring stays, seamless technology, and immersive design in a way that truly reflects the spirit of Penang. We’re excited to welcome guests into a destination that’s designed for discovery.”
Flavours of Penang with a Twist Dining at M Social Resort Penang is a celebration of creative flavours and artful presentation. Beast & Butterflies, the brand’s signature restaurant, offers a vibrant fusion of local and international cuisines. The Social Hub presents a relaxed space for artisanal high tea and signature cocktails – perfect for casual conversations and spontaneous gatherings.
Breezy Bites, located poolside, brings M Social’s playful spirit to life with light bites, refreshing drinks, live music, and interactive games. MoreThan a Stay – It’s a Lifestyle True to the brand’s DNA,M Social Resort Penang is more than a place to stay; it is a canvas of local culture, creativity, and social connection “There’s no cookie-cutter formula here,” said Mr. Prakash.
“Each M Social property is inspired and shaped by its distinct locations – and in Penang, that means blending heritage with innovation, and personality with purpose.”
For more information, visit www.msocial.com/penang.
