In the world of modern travel, where functionality meets style, Ambert Khoo, General Manager of American Tourister, shares his insights into the art of travel and the evolution of luggage design. In an exclusive interview, we unravel Ambert’s personal travel experiences and delve into the philosophy behind American Tourister’s iconic luggage collections.
Destination Dreams
When asked about his upcoming travel destination, Ambert shares his excitement for Japan, a land renowned for its rich cultural tapestry and modern marvels. However, when reminiscing about favorite destinations, his heart wanders to the picturesque landscapes of Switzerland. With its allure of skiing adventures and awe-inspiring scenery, Switzerland holds a special place in Ambert’s travel repertoire.

Journeying in Style
While the mode of transportation often shapes the travel experience, Ambert’s preference lies with the freedom of car travel. Embracing the open road, he savors the ability to set his own pace and immerse himself in the beauty of the journey. For Ambert, car travel offers not only convenience but also the flexibility to explore charming towns and capture scenic vistas along the way.
Solo Adventures and Cultural Immersion
Delving into solo travel experiences, Ambert recounts his exploration of London—a city steeped in history and vibrant culture. Navigating iconic landmarks and immersing himself in the city’s rich tapestry of experiences, Ambert discovered the allure of solo travel, offering a blend of independence and cultural immersion.



Memorable Moments
Reflecting on cherished travel memories, Ambert fondly recalls spending Christmas in Europe, particularly in Switzerland and Colmar. The festive ambiance, coupled with picturesque settings and cultural festivities, created an unforgettable holiday experience—a testament to the magic of travel during the festive season.
Planning for Perfection
In the realm of travel planning, Ambert emphasizes the importance of foresight and organization. By meticulously planning his trips, he ensures a seamless and stress-free travel experience—allowing for optimal exploration and enjoyment. From researching destinations to curating itineraries, meticulous planning lays the foundation for unforgettable journeys.
Essentials for the Journey
Revealing his top travel essentials, Ambert underscores the importance of preparedness and comfort. From vanity essentials to versatile footwear, each item is carefully curated to enhance the travel experience—a reflection of the modern traveler’s desire for convenience and style.

Designing for the Modern Explorer
Transitioning to the realm of luggage design, Ambert sheds light on American Tourister’s innovative approach. With a focus on vibrant colors, bold patterns, and ergonomic features, American Tourister’s luggage transcends functionality to become a statement accessory for today’s dynamic travelers. By staying attuned to evolving design trends and consumer preferences, American Tourister continues to redefine the intersection of style and functionality in travel.
In conclusion, our conversation with Ambert Khoo offers a glimpse into the art of travel and the fusion of functionality with style. As travelers embark on their journeys, American Tourister remains a trusted companion—offering not only practicality but also a touch of sophistication to elevate the travel experience.