Sacoor Blue and Sacoor One, brands founded under the Sacoor Group, have successfully launched their respective 4th and 3rd stores in Malaysia at MyTOWN Shopping Centre as part of the group’s ambitious expansion plan in Southeast Asia. The adjoining stores feature a unique shop-in-shop concept, providing customers with an easy and convenient way to explore the diverse range from both labels.
This new concept artfully blends the distinct collections of each brand to create an unparalleled shopping experience. According to Sacoor Group’s Chief Executive Officer, Hugo Carriço, “Launching the shop-in-shop concept introduces an innovative way to showcase both brands side by side. This seamless arrangement allows customers to choose between Sacoor Blue’s versatile casual wear and Sacoor One’s refined formal attire. Both brands cater to a variety of preferences, ensuring a convenient and diverse shopping experience under one roof.”
Although the stores are adjoined, each brand’s philosophy, apparel offerings, and interior stands out and offers a peek into the Sacoor world. For instance, Sacoor Blue seeks to connect with those passionate about eco-conscious issues and conscious consumption. The brand offers high-quality basics made to last, encouraging consumers to make more sustainable choices and live a more active lifestyle.
Sacoor One, on the other hand, caters to those looking for bold style and innovative pieces, encouraging individuality and self-expression. The brand takes pride in providing a diverse range of casual and formal wear, allowing customers to find “the One” that aligns perfectly with their distinct tastes and aspirations.
The event saw the two dynamic and young brands come together to carry out an experiential event with multiple activity stations for guests to enjoy, with eco-conscious practices thoughtfully woven throughout. This reflects the brands’ commitment to host more youthful and interactive events and activations in the future.
Guests were also invited to unleash their inner rockstar at an exhilarating game of Guitar Hero, showcasing their musical prowess and competing with each other in a lively atmosphere. Additionally, attendees showed off their best poses at the beautifully decorated dual photowall, capturing memorable moments to encapsulate the joyous occasion. The electrifying mix of activities elevated the celebration and reinforced its core theme of style, sustainability, and forging meaningful customer connections.
The event drew a diverse crowd, from media personalities and trendsetters to content creators, athletes, and actors. Notable faces include former Malaysian Gymnast Farah Ann, Founder & President of YouthCare Malaysia Jabir Meftah, Content Creator Mia Chai and popular local actors Dini Schatzmann and Imran Aqil.
