Japan National Tourism Organization (JNTO) and All Nippon Airways (ANA), Japan’s largest airline, have launched its “Beyond #MissingJapan” by following news of Japan’s plans to reopen the country to international travellers.

The ‘Beyond #MissingJapan’ campaign was inspired by social posts of people missing Japan as a result of the pandemic and a strong sense of eagerness amongst ANA’s crew to welcome visitors back to Japan. The end goal of the campaign is to excite travellers ahead of their next trip to Japan and give them an insider’s head start with planning.

Demand for travel in Malaysia for the year ahead remains strong despite the ever-changing international travel rules and new Covid-19 variants. This comes as good news for Malaysians itching to travel as the ‘Land of the Rising Sun’ has been a top travel destination for Malaysians since July 2013, when short-term visa requirements for Malaysian nationals were abolished. According to a Statista survey conducted in 2019, leading activities among Malaysian tourists in Japan include enjoying Japanese cuisine followed by shopping-related activities as well as nature and scenery sightseeing.

Mr. Isao Ono, Vice President of Marketing & Sales, Asia & Oceania from ANA said: “I believe our ‘Beyond #MissingJapan’ campaign will give those who have missed Japan an opportunity to rediscover the country through a series of videos featuring Asia’s most well-loved personalities as well as a 360° first-person perspective of landing in Japan. At ANA, we are committed to providing passengers with the best service in a safe and clean environment. We look forward to welcoming more travellers to Japan soon.”

Malaysian influencer Cheesie in ANA’s ‘Beyond #MissingJapan’ campaign video, showcasing the historic sites of the lesser-known Greater Tokyo city.

The ‘Beyond #MissingJapan’ campaign shares some must-visit hidden-gems for both first-time visitors or seasoned visitors, through the lenses of seven social media celebrities including Malaysian influencer and model Cheesie, who is famously known as the “original Harajuku Girl of Asia” having travelled all 47 prefectures of Japan.

In the video, Cheesie is transported to Japan’s Greater Tokyo, where she shares some of the can’t miss landmarks sure to be on any Japan traveler’s itinerary such as Asakusa, Tokyo’s best sightseeing spot where Cheesie is seen excitedly trying on a traditional kimono; and Don Quijote, where Cheesie wanders the aisles of a maze-like store that showcases an amazing shopping experience.

Cheesie also takes viewers along as she enjoys a delicious bowl of Halal-certified ramen noodles in Naritaya that Muslim customers can enjoy with peace of mind. Viewers also get to see Cheesie exploring Japan’s more exciting attractions and lesser-known features such as Tokorozawa Sakura Town, which features a cultural arts complex with an art gallery museum and library; and Sanagi Shinjuku, which features unique Japanese cuisine amidst an electric, festive atmosphere.

Japan’s top travel hotspots can also be seen in a 360-degree video that offers a more immersive, curated experience that allows viewers to imagine themselves at the travel destinations and anticipate experiencing the activities in “real life”.

Beyond Greater Tokyo, the ‘Beyond #MissingJapan’ campaign also features other can’t miss landmarks and lesser-known attractions like Kanazawa and Fuji Five Lakes through six other social personalities in Hong Kong, Taiwan, Thailand, Singapore, Indonesia and the Philippines.

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