New World Petaling Jaya Hotel, the 5-Star luxury hotel is set to rebrand to Le Méridien Petaling Jaya with effect from June 1st, 2022. Le Méridien is known to be one of the most distinctive premium brands under Marriott International and will soon transform the hotel to give an exclusive lifestyle experience.
Jelas Puri Sdn Bhd, a subsidiary of WCT Holdings Berhad (“WCT”), entered into a franchise agreement with Marriott International to rebrand the 5-Star luxury hotel. The 300 rooms property will continue to serve both business and leisure guests, offering global customer service standards in tandem with the Marriott International standards.
Le Méridien, the premier lodging destination, is the ultimate epitome of luxury that offers memorable and glamorous travel experience with unique perspectives incorporating Chic, Cultured and Discovery elements which were inspired by the brand’s origin, from Paris.
Mr Peter Chow, WCT’s Deputy Managing Director said “We are extremely honoured to have Le Méridien as one of WCT’s brand affiliates, and to be partnering with a prominent international hospitality brand. Marriott International is the largest hotel chain in the world by the number of available rooms. We believe that through this rebranding effort, it will be the most effective way to achieve our exciting ambitions and growth plans for the business, which are to drive better occupancy, cost efficiency and higher staff productivity.”
“This move is in line with our strategic direction to unlock the potential of the property within WCT’s integrated development in Paradigm Petaling Jaya. We aim to be the preferred hotel choice for accommodation, events and dining in Petaling Jaya by tapping into the larger base under The Marriott Bonvoy programme, the largest loyalty programme in the world with 140 million members. The recent relaxations and the reopening of the country’s border are very timely with the opening of Le Méridien Petaling Jaya,” he added.
The rebranding will showcase the enhanced version of the hotel’s services. The current Lounge will be rebranded as ‘Latitude 03⁰ 06’, while the dining restaurant namely Pasar Baru, a restaurant inspired by Malaysia’s lively street food markets, and PJ’S Bar and Grill, one of Petaling Jaya’s most sociable rooftop venues will remain. In addition, guest members will also enjoy the Le Meridien’s various F&B programmes that will evoke their culinary journey.
The styling of the hotel interior will be transformed to the distinctive Le Méridien style which is the Timeless Chic Design inspired by the brand’s European roots. Inspired by the era of glamorous travel and a promise to unlock destinations around the world, Le Méridien will redefine the local scene with chic through style, a culture that focuses on arts and cuisine while discovering the uniqueness of what it offers.
Having said that, Le Méridien brand will appeal to a wider segment of audience particularly the savvy and creative minded travellers who are constantly seeking for new inspirations to discover destinations, unique cultural, and culinary experiences. Le Méridien Petaling Jaya is inviting all Marriott Bonvoy members, to indulge and experience in another extraordinary property under the Marriott International brand.
General Manager of Le Méridien Petaling Jaya, Chris Moore said, “We are thrilled to be instrumental in the transition of New World Hotel Petaling Jaya to Le Méridien Petaling Jaya. I believe our hotel will offer a host of experience to the guests, particularly the travel enthusiasts to explore, and indulge in the unique offerings leveraging on its brand pillars which incorporate the art of travel, the culture of savouring and the rich European heritage.”
Le Méridien Petaling Jaya, a luxury hotel within a well-established integrated development comprising Paradigm Mall Petaling Jaya, The Ascent corporate office tower, The Azure Residences, and Sapphire Paradigm would occupy a strategic address in Petaling Jaya.