Explore & Kembara

Marina Bay Sands Reimagines The Future Of Meetings

Marina Bay Sands has made milestones in its MICE offerings as the industry embarks on its recovery in a COVID-19 world – it has launched a state-of-the-art Hybrid Broadcast Studio at Sands Expo and Convention Centre to combine virtual meetings with a ‘live’ immersive, broadcast-quality environment.

In another first for Singapore’s MICE industry, the venue has also attained 100 per cent carbon neutrality.

Following the recent announcement by the Singapore Government, the integrated resort (IR) is working towards welcoming MICE events of up to 250 attendees upon obtaining the necessary approvals from the authorities.

Three pilot events will be held at Marina Bay Sands – WiT Experience Week 2020 (1 October), Singapore International Energy Week Conference 2020 (26-30 October) and TravelRevive – powered by ITB Asia and STB (November).

“Hybrid meetings will help enable the return of large-scale events in a virtual manner amid the Covid-19 situation and we want to set the stage for these shows by providing planners with a suite of useful and innovative solutions which are relevant for the times.

Our highly advanced hybrid broadcast studio is not only equipped with industry-grade broadcasting equipment and an interactive stage set-up, it will also be maintained with the highest sanitisation levels to ensure the well-being of our clients,” said Senior Vice President of Resort Operations, Marina Bay Sands, Paul Town.

An industry-first hybrid event solution

Designed to accommodate a live studio audience with a maximum capacity of 50 attendees, the Hybrid Broadcast Studio will act as the central hub for event planners looking to produce hybrid meetings in the new era.

The studio’s centerpiece is a cutting-edge three-dimensional stage fitted with an immersive backdrop and floor that can be reconfigured to fit every event’s needs.

Replacing the conventional green screen backdrop are two massive 6 metre by 4 metre right-angled LED walls which can show high resolution 360-degree visuals, while a plexiglass LED floor can display stunning floor projections.

The three-dimensional stage is designed to provide presenters with a better perspective of their surroundings, helping them to visualise and deliver their presentations in a more immersive environment.

In this season of travel restrictions, the studio can beam someone from a different part of the world ‘live’ into Singapore through a holographic presence.

Marina Bay Sands currently offers three virtual conferencing options – full virtual webcasting and live streaming events; hybrid events with in-person and online audiences; and hybrid events with holographic telepresence.

Clients can look forward to an enhanced suite of event tech capabilities incorporating Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) solutions as Marina Bay Sands continues to reimagine the future of meetings.

First MICE venue to achieve carbon neutrality

Marina Bay Sands has further raised the bar in sustainability by being the first Singapore MICE venue to invest in carbon neutrality. Meetings and conferences hosted at Sands Expo and Convention Centre are 100 per cent carbon neutral and it is at no additional cost to clients.

Since its early days, Marina Bay Sands has invested in energy efficient infrastructure to reduce its carbon footprint. For example, its S$25 million Intelligent Building Management System has helped save over 7.4 million kWh of energy annually since 2012.

Sub-metered floors at the IR’s MICE venue also help event organisers effectively track energy usage across specific areas.

Marina Bay Sands’ latest investment in Renewable Energy Certificates (RECs) and carbon offsets covers 100 per cent of the carbon emissions generated from the meeting venue’s gas and electricity consumption.

The RECs are being purchased from Singapore’s Sembcorp Solar (Sembcorp), as part of the integrated resort’s (IR) commitment to support the development of renewable energy in Singapore.

Each REC represents the environmental benefits of one megawatt-hour (MWh) of electricity generated from a renewable energy source.

From 2019 to 2022, Marina Bay Sands is committed to purchase an annual average of approximately 25,000 RECs, based on the IR’s yearly energy consumption levels over the last five years.

This corresponds to electricity generated by various solar rooftop projects in Singapore which have been developed, installed, owned and operated by Sembcorp.

Since 2013, Marina Bay Sands has been enhancing clients’ sustainable meeting experiences through the Sands ECO360 green meetings programme, ranging from sustainable advisory services, comprehensive waste management initiatives to post-event impact statements.

Over the years, its sustainable meetings programme has won several accolades including the prestigious UFI Sustainable Development Award in 2015.

“Being carbon neutral gives us the opportunity to raise the bar for sustainable events and demonstrate our commitment towards managing our environmental footprint effectively with our MICE partners.”

“Together with our resource-efficient infrastructure and customisable meeting solutions, our carbon neutral MICE venue adds another dimension to our suite of sustainable event solutions.”

“Since 2012, we have reduced our carbon footprint by 33 per cent, and we will continue to explore industry-leading methods to further decouple our carbon footprint from our business growth,” said Kevin Teng, Executive Director of Sustainability, Marina Bay Sands.

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